Your free Google My Business (formerly Google Places) listing appears when people are searching for your business or businesses like yours on Google Search and in Google Maps. Google My Business impacts how your site is seen and listed in Maps, Google+ and organic Google search results. Having a good listing is critical to having a good local search presence. Taking control over your listing allows you to update contact details, hours of operation, add photos and manage reviews.
To get started, you’ll need to create a Google My Business listing (or get access to one, if it already exists).
To request ownership or create a Google My Business listing:
First, you will need to create a Google account if you don’t have one already
Next, follow these steps to sign up:
Go to google.com/business and click Start now at the top right corner of the page.
Sign in to your Google account.
You’ll see a map of your country with a form at the top left. Enter your business name in the first field.
As you type, suggestions for possible matches will appear. If you see your business, select it from the suggestions.
Complete the rest of the fields with your business information, then click “Continue”.
You may see a potential matching business suggested to you. If this is your business, click it. If it’s not your business, click “Keep the information I entered”.
You’ll see the option to confirm that you’re authorized to manage the business. If you are, check the box, then click “Continue”. If you aren’t authorized to manage the business, find the person in your organization who is, then continue signing up.
Review your business information and make sure everything is correct.
If any of your information is incorrect:
Click “Verify later”.
If you manage more than one location, click “Manage location” for the location you’d like to edit.
Click “Info” at the top of the page.
Click the section you’d like to change and enter your business information.
When you’ve finished editing all of your business information, click “Done editing” at the bottom of the page.
Now that you’ve either claimed or created your listing, you will need to verify your business. Once you verify, your business information will be eligible to appear across Google.
Google My Business Verification Steps
For most businesses, verification means requesting, receiving, and reading a verification postcard from Google. Some business owners may be able to verify through other methods like phone call, text, email, or Google Search Console.
If you’ve continued to verification directly after signing up, you’ll see “Mail” in the top left corner of the page, over the map where your business is pinned.
If your business information is correct, click “Mail”. Make sure not to click “Verify later” below.
Enter the name of the person the verification postcard should be mailed to. If you leave this section blank, Google will send it to the address you provided for your business.
Click “Send postcard”.
If you signed up for Google My Business, then stopped before beginning the verification process.
Sign in at google.com/business. Your Google My Business dashboard will appear.
Find the red banner at the top of the page, and click the “Verify now” button to the right.
You’ll see “Mail” in the top left corner of the page, over the map where your business is pinned. Confirm that your business information is correct, then click “Mail”. Enter the name of the person the verification postcard should be mailed to. If you leave this section blank, Google will send it to the address you provided for your business.
Click “Send postcard”.
In order to qualify for a Google My Business listing, a business must make in-person contact with customers during its stated hours.
Only business owners or authorized representatives may verify and manage their business information on Google My Business.