Adwords Campaigns Insights

There’s a lot that goes into understanding the pay per click advertising model (predominantly owned by Google). Since you’re here, we assume you’re already familiar with the concept and may have even played around with developing an Adwords campaign or two. If you have, then you know what a challenge it can be. To makes things worse, the landscape is constantly changing. Navigating through the maze is confusing and can lead to wasteful spending if you don’t know what you’re doing. With all that being said, PPC, if done right, can be your brand’s biggest success story.

A number of factors go in to determining the overall success of a PPC advertising campaign. This includes having a great understanding of what your customers and prospects are searching for and how they search, creating quality and optimized landing pages, understanding bid types, campaign types, ad extensions, quality score, user demographics, ad grouping, and device targeting just to name a few. You don’t always have to bid in the first position to get the most value out of your campaign.

Another valuable thing that PPC campaigns provide is real-time learning. Knowing what people are searching for and how they search for your products or services can be applied to other touchpoints within your marketing communications strategy.

PPC marketing is not a “build it and they will come” scenario. Once new campaigns are created, they need to be continually managed and adjusted to make sure they remain effective. Competitors are creating new ads, making bid adjustments and adjusting targets every day. You’ll need to keep up.

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