Search Marketing Insights
We’ve made it our mission to help businesses of all sizes compete effectively in a very crowded marketplace known as the world-wide web. Just putting your website or blog out there and saying: “here I am”, isn’t going to cut it. Google is not going to list your new site at the top of their search results just because you created a website (unless you own a bikini store in the Yukon where chances are, you have no competition).
To be found online or through traditional media channels, especially if you operate in a competitive category, you’ll need to seriously rev up your marketing efforts. This will typically include creating on-going targeted pay per click campaigns, making sure your website is fully optimized, creating paid social media campaigns, finding the right media vehicles and making sure all your listings are optimized for local search.
But it’s not just about trying to outbid the next guy (or girl) for a popular search term, or flooding every social media platform with your ads. You need to be smart about your target’s behavioral tendencies. Identifying who your customers are and what motivates them to buy is a crucial and often overlooked part of the marketing process. This means pouring through internal and external data sources to analyze consumer behavior and buying patterns as they relate to your existing and future customer base. Distinguishing between buyer personas and developing a strategy for targeting each. It’s kind of like what the FBI does with profiling – without the bad guys.
Search engine marketing typically includes include:
- Pay Per Click Advertising (PPC – Adwords / Bing)
- Search Engine Optimization (SEO)
- Web Page Content Build Out
- Local Search Marketing
If you have any questions about search engine marketing, hit us up.